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VMLY&R COMMERCE
Copywriter
over 1 year ago | 1677 views | 9 applications

Copywriter

Full-time
Remote, Chicago

About the company

VMLY&R COMMERCE is WPPā€™s newest end-to-end Creative Commerce Company. ā€ÆBuilt on the commerce expertise of Geometry and scaled through VMLY&Rā€™s connected brand promise, we help modern brands grow by unifying marketing strategies around commerce. We believe the space of commerce holds the most untapped creative potential to grow brands and people. ā€ÆLiving CommerceTMā€Æis our proprietary approach and platform that guides how we work. By understanding how, when and why people buy, we deliver the most engaging and culturally-relevant creative commerce experiences across Retail, Experience, Design and Innovation. We do this as part of a network of 13,000 specialists across 80 countries, everywhere life intersects with commerce ā€“ this is end-to-end. We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Job Summary

Where you shine

šŸ“Develops and executes creative marketing ideas to solve client challenges. Focuses on the content and copy of the creative product. Collaborates primarily with an art director to generate ideas and create concepts and visual designs that are on strategy, on brand and achieve client objectives.

What your success will look like

šŸ“Attend project kick-off meetings with senior creative team members, account, strategy, and project management šŸ“Take notes based on creative brief discussed šŸ“Ask clarifying questions to understand the assignment and any specific creative requests šŸ“Confirm role on the project šŸ“Participate in creative brainstorms
šŸ“Provide input on concepting the ideas based on knowledge of current trends, pop culture, and current and past design themes šŸ“Bring own original ideas to the meeting and share with team šŸ“Build upon other participantsā€™ ideas
šŸ“Constructively critique ideas discussed šŸ“Partner with an art director to create the agreed upon concept per brainstorm meeting šŸ“Write copy based on strategy, concept/idea, target audience, brand, brand guidelines and retailer šŸ“Ensure tone and language is appropriate for brand personality
šŸ“Present work to the senior creative team members šŸ“Further explore and/or revise concept per creative leadā€™s direction šŸ“Interpret feedback and adjust copy accordingly šŸ“Ensure concept is on strategy šŸ“Mentor junior copywriters and/or interns šŸ“Enter time reports at minimum once a week and expense reports within 10 days of incurred expense

Who you are and what you bring

šŸ“Bachelorā€™s degree in advertising, communications, journalism or relevant field šŸ“2-5 years of experience as a copywriter, preferably in an agency or in-house creative department šŸ“Basic understanding of advertising and marketing principles šŸ“Understanding of how to craft language that is introductory, educational, inspirational, formal, humorous, straightforward and can overall grab the attention of the viewer šŸ“Knowledge of current trends, pop culture, current and past design themes šŸ“Able to communicate clearly, thoroughly and succinctly both verbally and in writing; can clearly articulate an idea and the reason(s) behind a specific creative direction šŸ“Able to accept constructive feedback and apply in work šŸ“Current knowledge and understanding of where and how people interact with media, including at home, on the go, while shopping, mobile, broadcast, print, event, etc.
šŸ“Collaborates well with others, demonstrated by partnering with other creatives to successfully brainstorm and concept ideas
šŸ“Anticipates potential problems and obstacles to project success, communicates concerns and develops solutions šŸ“Proactively seeks out additional projects during lull periods

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