About the company
FreedX is a newly established cryptocurrency exchange dedicated to providing a seamless, secure, and innovative trading experience. Our team comprises experienced professionals from the crypto, finance, and technology sectors, all passionate about driving the future of digital finance. At FreedX, we are committed to creating a platform that empowers our clients with the freedom to manage their digital assets confidently and efficiently.
Job Summary
Key Responsibilities:
📍Day 1 (Launch Phase): 📍Develop a content strategy aligned with our crypto exchange's brand voice and target audience 📍Create a content calendar for various platforms (website, blog, social media, newsletters) 📍Write engaging copy for our website's main pages, emphasizing our unique value proposition 📍Develop a glossary of crypto terms to ensure consistent language usage across all content 📍Establish tone of voice guidelines for different types of content and audiences 📍On-going: 📍Produce regular blog posts, articles, and whitepapers on crypto trends, blockchain technology, and financial topics 📍Craft compelling social media content to increase engagement and grow our online community 📍Write clear and concise copy for product launches, new feature announcements, and promotional campaigns 📍Develop educational content to help users understand crypto concepts and how to use our exchange 📍Collaborate with the design team to create infographics and other visual content 📍Write email newsletters to keep our user base informed and engaged 📍Adapt content for different audiences, from crypto novices to experienced traders 📍Stay up-to-date with the latest trends and developments in the crypto and blockchain space 📍Ensure all content adheres to regulatory guidelines and compliance requirements
Requirements
Requirements: 📍Bachelor's degree in Journalism, Communications, Marketing, or related field 📍3+ years of experience as a copywriter, preferably in the cryptocurrency or fintech industry 📍Proven track record of creating engaging content in the crypto and blockchain space 📍Strong understanding of cryptocurrency, blockchain technology, and decentralized finance (DeFi) 📍Excellent writing and editing skills with meticulous attention to detail 📍Ability to explain complex technical concepts in clear, accessible language 📍Experience in SEO best practices and writing for various digital platforms 📍Portfolio demonstrating a range of writing styles and formats 📍Ability to work independently and collaboratively in a fast-paced environment 📍Fluency in English is required; proficiency in Vietnamese is a plus