About the company
Coinhako is a market-leading platform for access to digital assets like Bitcoin from Singapore. Founded in 2014, Coinhako has established a reputation as being one of the most secure and trusted digital asset wallet service providers and trading platforms in the APAC market. Our team is deeply passionate about building the crypto economy in the APAC region. Through the launch of our innovative suite of products and services, Coinhako aims to empower individuals and businesses by allowing them to take ownership and control of how they build and manage their assets in the new digital finance world. In line with our expansion, we are looking for motivated individuals who are passionate about the crypto space.
Job Summary
What you’ll be doing:
📍Develop and execute a results-driven content marketing strategy focused on user acquisition, retention, and brand positioning 📍Own and optimize our SEO (Search Engine Optimization) and ASO (App Store Optimization) strategies to increase discoverability and organic traffic 📍Lead strategic token partnership marketing initiatives — co-marketing, campaigns, listing support, etc. 📍Collaborate with design and engineering teams to execute content campaigns across channels (web, blog, app store, social) 📍Analyze and report on content and partnership campaign performance using analytics tools (e.g., Google Analytics, App Store Console) 📍Explore and leverage AI tools (e.g., ChatGPT, Jasper, SurferSEO) to streamline content creation workflows and scale efficiently
What we’re looking for:
📍4+ years of experience in marketing roles with minimum at a crypto exchange 📍Strong track record in content marketing, SEO, and ASO 📍Familiarity with the competitive landscape of CEXs/DEXs, token listings, and user growth strategies 📍Excellent writing and editing skills, with the ability to shape technical narratives into engaging content 📍Experience managing partnerships or co-marketing initiatives with crypto projects 📍Data-driven mindset with hands-on experience using performance and SEO tools (e.g., SEMrush, Ahrefs, Google Search Console) 📍Good to have - Experience using AI content tools to assist in strategy and production
Looking for your next challenge? The world of crypto offers exciting roles in blockchain development, web3 innovations, and remote opportunities.
