About the company
The Uniswap Protocol is the largest decentralized trading and automated market making protocol (often called a DEX, āDecentralized Exchangeā) on Ethereum. The Uniswap Labs team was a major contributor to the Uniswap Protocol and now focuses on building a suite of products to support the Uniswap ecosystem. Our team is one of the most impactful in crypto. We are based out of SoHo in New York City with the option to be partially or fully remote depending on the position.
Job Summary
Responsibilities
šContent Strategy: šWork alongside content team to research and implement strategies for launching in and growing audiences on organic channels (specifically those which support Uniswap in speaking to net new audiences, not existing social media channels) šSupport Content Lead in developing campaigns for net new audiences (to reach audiences outside existing crypto users) šContent Execution: šGenerate ideas for and create high-quality, engaging, and informative content for various platforms (blogs, website, videos, white papers, case studies, etc.) šWork closely with designers, videographers, and other creatives to produce multimedia content (including creating content briefs and storyboards) šCoordinate with growth and marketing team on creating content for landing pages and campaigns to drive product awareness and usage šDevelop educational content that simplifies complex concepts, always bringing things back to user benefits and how Uniswap creates the best experiences for our users šConduct competitive research, collaborate with our research team, and stay up-to-date on Uniswap products to ensure published and upcoming content is accurate and relevant to our audiences šCopywriting: šWrite copy that helps users understand Uniswap products (e.g., product launch blog posts, in-app notifications) and creates unique moments for users to connect with the Uniswap brand (e.g., copy for brand drops) šLearn and adopt the Uniswap voice, creating simple, user-centric copy that embodies Uniswap's values and positioning šDemonstrate flexibility and skill in writing a wide variety of copy, including paid ads, blog posts, product copy, and creative one-off projects
Requirements
š3+ years of experience working as a content marketer šStrong, clear writing skills šBe a no-task-too-big, no-task-too-small team member šStrong time management and prioritization skills with a proven track record to execute against deliverables šExperience working with agencies to build content for brands šAttention to detail and high bar for quality šPassion for bringing new audiences onchain šNYC based