About the company
The Uniswap Protocol is the largest decentralized trading and automated market making protocol (often called a DEX, “Decentralized Exchange”) on Ethereum. The Uniswap Labs team was a major contributor to the Uniswap Protocol and now focuses on building a suite of products to support the Uniswap ecosystem. Our team is one of the most impactful in crypto. We are based out of SoHo in New York City with the option to be partially or fully remote depending on the position.
Job Summary
Responsibilities
📍Content Strategy: 📍Work alongside content team to research and implement strategies for launching in and growing audiences on organic channels (specifically those which support Uniswap in speaking to net new audiences, not existing social media channels) 📍Support Content Lead in developing campaigns for net new audiences (to reach audiences outside existing crypto users) 📍Content Execution: 📍Generate ideas for and create high-quality, engaging, and informative content for various platforms (blogs, website, videos, white papers, case studies, etc.) 📍Work closely with designers, videographers, and other creatives to produce multimedia content (including creating content briefs and storyboards) 📍Coordinate with growth and marketing team on creating content for landing pages and campaigns to drive product awareness and usage 📍Develop educational content that simplifies complex concepts, always bringing things back to user benefits and how Uniswap creates the best experiences for our users 📍Conduct competitive research, collaborate with our research team, and stay up-to-date on Uniswap products to ensure published and upcoming content is accurate and relevant to our audiences 📍Copywriting: 📍Write copy that helps users understand Uniswap products (e.g., product launch blog posts, in-app notifications) and creates unique moments for users to connect with the Uniswap brand (e.g., copy for brand drops) 📍Learn and adopt the Uniswap voice, creating simple, user-centric copy that embodies Uniswap's values and positioning 📍Demonstrate flexibility and skill in writing a wide variety of copy, including paid ads, blog posts, product copy, and creative one-off projects
Requirements
📍3+ years of experience working as a content marketer 📍Strong, clear writing skills 📍Be a no-task-too-big, no-task-too-small team member 📍Strong time management and prioritization skills with a proven track record to execute against deliverables 📍Experience working with agencies to build content for brands 📍Attention to detail and high bar for quality 📍Passion for bringing new audiences onchain 📍NYC based
