Responsibilities

📍Own the content planning and production process end to end: editorial calendar, briefing, copy/graphics production, SEO, publishing, and reporting 📍Manage the content production workstream with ultimate responsibility for timely deliverables from multiple staff/agency writers and designers 📍Research, brief, and copywrite nontechnical and light-technical content for e.g., social, website, sales collateralIncorporate Gauntlet’s brand guidelines, product marketing documentation, messaging strategy, and content analytics into editorial choices 📍Develop hypotheses and experiments to improve content effectiveness 📍Align quarterly goals and editorial calendar with business objectives 📍Define and improve content production processes, including writer and agency onboarding and deliverable-tracking 📍Manage launch of new content marketing channels

Qualifications

📍4+ years demonstrated experience in a newsroom or brand/agency content marketing role, with a focus on content marketing, copywriting, or journalism 📍Experience planning, managing, and reporting on a content calendarExcellent marketing copywriting ability 📍Familiarity with fundamental marketing principles and metrics (e.g., segments, funnel, reach, engagement) 📍Independent and capable of succeeding in a startup: proactive, goal-oriented, and comfortable with ambiguity 📍Interest in DeFi and DAOs (personal or professional)