Responsibilities

📍Develop and implement a long-term brand strategy that aligns with the Arbitrum Foundation’s overall business objectives. 📍Define and articulate the brand's unique value proposition and positioning. 📍Create a strong brand identity, including a logo, tagline, and visual language. 📍Establish brand guidelines and ensure consistency across all marketing materials and channels. 📍Develop and execute integrated marketing campaigns to increase brand awareness and visibility. 📍Leverage a mix of Web3 and non-Web3 marketing channels, including social media, content marketing, PR, and paid advertising. 📍Identify and partner with key influencers, partners and media outlets to amplify brand messaging. 📍Monitor brand sentiment and reputation, and take proactive measures to address any issues. 📍Create and manage a seamless brand experience across all touchpoints, including the website and social media. 📍Develop and implement full-funnel marketing programs to foster long-term relationships with builders and users. 📍Collaborate with cross-functional teams to ensure brand consistency in product launches and updates. 📍Establish key performance indicators (KPIs) to measure brand health and marketing effectiveness. 📍Track and analyze brand metrics, such as brand awareness, brand perception, and brand preference. 📍Use data-driven insights to optimize marketing strategies and campaigns.

Requirements

📍5+ years in full-funnel campaign design and management across growth and brand, in relation to Web2 and Web3 experiences; case study & presentation required during the interview. 📍Proven track record in brand marketing, preferably in the blockchain industry and in-depth knowledge of the Web3 ecosystem. 📍Good grasp of Web3 user funnel challenges and cross-platform user journey. 📍Deep understanding of digital marketing channels and tactics. 📍Strong leadership skills. 📍Excellent communication and presentation skills. 📍Strong analytical and problem-solving skills. 📍Ability to work in a fast-paced, dynamic environment.