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Circle
Brand Manager
at Circle
3 months ago | 89 views | 1 applications

Brand Manager

Full-time
Boston
Per year
$130,000 To $170,000

About the company

Circle is a global financial technology firm that enables businesses of all sizes to harness the power of digital currencies and public blockchains for payments, commerce and financial applications worldwide. Circle is also the principal operator of USD Coin (USDC), which has become the fastest growing, regulated and fully reserved dollar digital currency. USDC now stands at more than 45 billion and has supported about $1.4 trillion in transactions over the past year.

Job Summary

What you’ll work on:

📍Develop brand messaging frameworks for Circle brands and sub-brands, focusing on international markets 📍Integrate regional insights and business objectives to inform narratives and positioning, creating fresh messaging approaches that connect with audience needs 📍Analyze brands across the ecosystem and adjacent technology landscape to inform positioning strategies 📍Manage implementation of messaging, collaborating with Marketing, Communications, Business, and Product to guide activations across channels, audiences, and touchpoints 📍Supervise and contribute to production of marketing content across web, events, organic and paid social, and print/digital campaigns 📍Work with Partner Marketing to guide partner brand activations, focusing on key strategic partners 📍Work with Integrated Campaigns to ensure the brand is appropriately represented in all campaigns work, across the funnel 📍Work with Influencer Marketing to enhance brand awareness and reach target audiences globally 📍Integrate insights from partners, campaign audiences, and content creators to inform future brand strategies 📍Collaborate with the Creative Lab to guide brand expression, driving clarity and consistency while elevating purpose and creating meaningful connections with audiences

What you’ll bring:

📍7-10 years’ experience in Brand Strategy, Integrated Marketing, and/or Product Marketing, with an emphasis on messaging and building global technology brands 📍Proven track record of developing and implementing successful brand strategies that drive growth 📍Exceptional writing ability, with the ability to adapt message and tone for a variety of audiences (as well as experience with both B2B and B2C) 📍Expertise in working with insights and data, building insights-backed strategies, measuring brand growth, and building internal reports 📍A history of positive working relationships with Creative teams, with experience collaborating to produce beautiful, groundbreaking, and resonant work 📍Excellent interpersonal communication and collaboration skills. A team player for whom no task is too great or too small. 📍A working understanding of or interest in the Web3/digital currency space preferred 📍A passion for learning new technologies 📍Agency experience preferred

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