About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities:
📍Manage Binance Web3 social accounts, from shaping strategy to creating and posting content 📍Working with the social team, product teams and product marketing team to define Web3 content strategy and branding 📍Maximise Web3 content distribution through other Binance channels 📍Be part of the central social media team, contributing to the main Binance accounts on each platform 📍Drive effective and creative social media campaigns, working cross-functionally with design, content, performance marketing, product and other teams 📍Work with Web3 partners to create and execute growth campaigns and events 📍Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance 📍Analyze social media landscape to supply actionable insights 📍Engage and build communities through one-on-one as well as one-to-many conversations
Requirements:
📍Currently pursuing or graduated from Bachelors in Marketing or other relevant fields 📍Native-level fluency in English 📍Deep understanding of the crypto market, the Web3 space and on-going trends 📍Must be completely plugged in to crypto twitter - aware of current meta, key players, sentiments, trends, etc 📍Good knowledge of crypto and Binance’s product suite 📍Strong writing and copywriting skills. Demonstrate a clear and concise > 📍Experience in content creation and social media management (including for personal means) 📍Experience in digital marketing or social media related roles for brands is a huge plus 📍Strong sense of ownership and responsibility, resistant to stress, self-motivated and results oriented 📍Remote and start-up experience is a plus