About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities:
šSupport the Regional Paid Ads Team in managing and optimizing paid social campaigns across TikTok, Meta, Twitter, and Reddit. šAssist with campaign setup, monitoring, and daily performance tracking. šHelp gather and organize campaign data for reporting and analysis. šLearn and apply best practices for paid social advertising under mentorship. šSupport documentation of workflows, processes, and campaign learnings. šCollaborate with creative and campaign teams to ensure timely asset delivery. šParticipate in team meetings and training sessions to build paid ads knowledge. šAssist with ad copy and creative testing initiatives. šProvide general administrative support to the paid ads team as needed. šProactively identify opportunities to improve campaign performance and team efficiency.
Requirements:
šCurrently pursuing or recently completed a degree in Marketing, Communications, Business, or related field preferred. šStrong interest in digital marketing and paid social advertising. šPrevious internship or coursework related to digital marketing or advertising is a plus. šSelf-motivated and eager to learn in a fast-paced environment. šBasic understanding of social media platforms and paid advertising concepts. šGood analytical and problem-solving skills. šStrong attention to detail and organizational skills. šAbility to work collaboratively within a team. šGood communication skills, both written and verbal. šComfortable working with data and learning new tools.
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