About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities:
📍Support developing and implementing digital marketing strategies, encompassing online user activities, promotions, and campaigns 📍Collaborate with internal teams, providing support in devising and setting up campaigns 📍Analyze data results to generate insights for campaign enhancement and performance optimization 📍Undertake quality assurance (QA) responsibilities for all active campaigns, monitoring and ensuring adherence to established guidelines, industry best practices, and organization standards 📍Engage in active cooperation with various teams across the company to continuously improve user experience by identifying and addressing points of friction 📍Introduce solutions to provide seamless journey for our customers
Requirements:
📍Current undergraduate / graduate student or fresh graduate in Business Majors 📍Proficiency in written and spoken English is compulsory 📍Passion and deep understanding of crypto and blockchain industries 📍Preferably relevant experience in digital marketing (strategy and/or lifecycle) 📍Preferably prior experience in implementing marketing automation and/or CRM platforms such as Braze, Salesforce Marketing Cloud, Hubspot, or similar systems