About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities:
📍Work closely with the B2B Product Marketing Lead to develop and execute end-to-end go-to-market strategies for product launches 📍Support the production of marketing collateral to educate our clients on product value proposition, including blog articles, social media content, newsletter and more as needed 📍Research the latest industry news and provide consistent updates to internal stakeholders with market reports 📍Assist in monitoring and synthesizing platform analytics into actionable insights that will drive our overall product marketing and content strategies 📍Help maintain an active content and social media calendar and provide input in ways we can improve our existing processes
Requirements:
📍Degree in Marketing, Economics, or other related fields preferred 📍Must show strong knowledge and interest in crypto 📍Excellent English oral and written communication skills, Mandarin is a plus 📍Relevant coursework, portfolio, or other experiences showing your ability to carry out the responsibilities listed above 📍Self-driven, organized, and comfortable working in a very fast-paced environment 📍Comfortable speaking out and showing proactivity in taking on new initiatives