About the company
About OKX OKX is a leading crypto trading app, and a Web3 ecosystem. Trusted by more than 20 million global customers in over 180 international markets, OKX is known for being the fastest and most reliable crypto trading app of choice for investors and professional traders globally. Our Singapore office is a Product and Engineering hub and we are in the progress of expanding our teams in Singapore for the continuous growth of our global business. We build and maintain core trading platform with millions of daily active users. Design, Product and Engineering teams work cross-functionally to identify customer needs, and ship high-quality new features through fast iterations.
Job Summary
What You’ll Be Doing:
📍ROI-Driven Creative Strategy: 📍Collaborate closely with the Marketing and Growth teams to deeply understand user personas, product selling points, and marketing objectives. 📍Develop and iterate on the overall ad creative strategy based on core metrics like ROI, CPA, and CVR. 📍Lead creative brainstorming sessions to generate core concepts that resonate with users and drive conversions. 📍Cross-Platform Creative Production & Management: 📍Lead or directly produce video, image, and other ad formats suitable for major platforms like TikTok, Meta (Facebook/Instagram), YouTube, and Twitter. 📍Possess a deep understanding of the content ecosystems and ad specifications of each platform to ensure creatives are native and effective. 📍Establish and manage an efficient creative production pipeline to ensure the iteration speed of creatives meets the demands of rapid ad testing. 📍Deep Application of AI Technology: 📍Core Requirement: Proficiently use and integrate AI tools (e.g., Midjourney, Stable Diffusion, Runway, Pika, HeyGen) into the daily creative workflow to rapidly visualize and scale creative concepts. 📍Continuously research, test, and implement cutting-edge AI creative tools and technologies to build a competitive advantage in efficiency and innovation. 📍Utilize AI for A/B testing creative elements (e.g., different copy, visual styles, character models) to quickly identify optimal combinations. 📍Data Analysis & Optimization: 📍Conduct daily/weekly reviews of ad creative performance data, working closely with Media Buyers to analyze the lifecycle and success/failure factors of different creatives. 📍Rapidly adjust creative direction based on data feedback, guiding the team on optimizing and re-creating assets to form an agile loop of "Data -> Creative -> Test -> Optimization."
What We Look For In You:
📍5+ years of experience in digital ad creative, with a verifiable track record of ROI-driven success. 📍A portfolio is required. In it, please clearly showcase the campaigns you led or produced, briefly explaining their performance based on key metrics (e.g., ROI, CPA, CVR). 📍Extensive hands-on experience using AI tools (Midjourney, Pika, etc.) to produce ad creatives, with relevant examples in your portfolio. 📍A deep understanding and extensive practical experience with the ad ecosystems of TikTok and Meta (Facebook/Instagram). 📍A strong interest in and deep understanding of the Crypto/Web3 industry, with the ability to quickly grasp industry trends and user psychology. 📍Exceptional data sensitivity and analytical skills, with the ability to identify problems and devise creative solutions from data.
The future of finance is here — whether you’re interested in blockchain, cryptocurrency, or remote web3 jobs, there’s a perfect role waiting for you.