Job Description:

📍Drive growth, visibility, and conversion across Step Finance’s suite of products by managing and scaling ad campaigns across Meta (Facebook/Instagram), Twitter/X, and Google Ads platforms. 📍Plan, build, and optimize high-performing paid ad campaigns across multiple channels with a focus on CAC, ROAS, and user activation. 📍Execute A/B tests, landing page experiments, copy iterations, and creative testing to improve performance. 📍Analyze ad performance across platforms using tools like Google Analytics, Meta Business Suite, and Twitter Ads Manager to make data driven decisions. 📍Collaborate closely with the design and content teams to develop scroll stopping creatives and compelling copy tailored for each platform. 📍Stay on top of the latest platform changes, ad formats, and algorithm shifts to ensure we’re always ahead of the competition. 📍Help build automation and reporting workflows to scale what works and eliminate what doesn’t. 📍Track, report, and iterate on user acquisition funnels across organic and paid campaigns. 📍Work closely with the Step product and analytics teams to ensure post-click conversion tracking is precise and aligned with our growth goals.

You are:

📍A paid ads expert. You know your way around Meta’s Ads Manager, Twitter Ads, and Google Ads like driving a car around your hometown. 📍Fluent in the languages of CTR, CPM, ROAS, and CAC. 📍Equal parts creative and analytical. You’re always testing new messaging and visuals, but know it’s the numbers that decide the winner. 📍Deeply curious about Solana and crypto. You follow onchain trends, meme culture, and preferably are a degen yourself. 📍Experienced in managing $5k–$100k+/month paid ad budgets and scaling what works.

The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.