About the company
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Job Summary
What you'll do
šDevelop an content editorial calendar, collaborating with other members of the team to ensure timely delivery of materials š Topic ideation for monthly thought leadership pieces, trending news stories and evergreen content through keyword research, Google Trends, and other news sources with cross-teams šProduce well-researched short, and long-form content for online publication (news articles) šUse SEO strategies to maximize the search visibility šProofread and edit content from team members where necessary šProviding SEO recommendations for all incoming content requests, including content wording, branding compliance, tagging, and URL (internal and backlinks) recommendations šCoordinate these efforts with the rest of the team to ensure harmony with objectives šConduct continuous competitive intelligence to assess competitor SEO and their content strategies šLeverage data to identify and propose growth opportunities of all shapes and sizes: from new content and features to section consolidation and migration to drive UV and user growth šReporting on content effectiveness: monitor web traffic and user engagement (e.g. bounce rates) šMonitor and analyze the performance of key performance indicators (KPIs) and offer suggestions for improvement
What you'll need
š3+ years of proven achievement with Global SEO with a large B2C audience šLanguage ability - English business level or above šProven work experience as a Content Editor, Web Editor or similar roleIn-depth experience with website analytics tools and familiarity with SEO and keyword research šHands-on experience with Content Management Systems šKnowledge of ranking factors and search engine algorithms šAttention to detail with excellent written and verbal communication skills šExcellent project management skills and ability to prioritize and manage multiple projects from start to finish, with input from a diverse group of stakeholders šStrong team mindset and solid work ethic šStrong sense of ownership and entrepreneurial spirit