Responsibilities: 

📍Drive transformative change by deploying new technology, developing optimal processes, removing cost, building, and scaling capabilities.  📍Define and scale the Transformation Office and implement program processes, methodologies, and governance structures for a highly complex, ambitious transformation program.  📍Develop evolving transformation portfolio of cross-BU initiatives and marketing.  📍Execute initiatives, working to implement across BUs and being accountable for results  📍“Hand off” initiatives to BUs when they are ready to be incorporated into BAU / at full maturity  📍Oversee the governance and delivery of strategic transformation initiatives, ensuring they achieve desired outcomes, optimize processes, and create value for the business.  📍Monitor and report on the progress of transformation initiatives, tracking key performance indicators, benefits realization, and return on investment.   📍Develop and implement effective communication and change management strategies to ensure successful adoption and sustainment of transformation efforts across the organization.   📍Foster an environment of innovation, encouraging ideation and experimentation to drive continuous improvement and identify transformative solutions.   📍Build and maintain strong relationships with executive stakeholders, promoting transparency and effectively managing expectations throughout the transformation journey  

Initiatives will start with: 

📍Marketing digitization & automation: define requirements for next-gen tech stack to enable personalization, real-time marketing, CRM/Next Best Activity, Churn Mgmt/Models, and segmentation  📍Cost Transformation: assess opportunities to drive efficiencies in organization design; eliminate redundancies, shadow organizations, consolidate spend for marketing and external vendors  📍Process simplification and waste elimination: design ways of working and work-flow management to maximize efficiency and agility  📍Marketing Capabilities: assess capability gaps and develop a plan to build BIC capabilities including establishing GTM approach and function; Channel marketing support; Media and performance Marketing analytics and execution, etc.  

Qualifications and Requirements: 

📍Candidate should 10-15 years of relevant experience, including several years in senior leadership roles overseeing transformational change initiatives.  Relevant certifications (e.g., Lean Six Sigma, Project Management Professional) and advanced degrees (e.g., MBA) are a plus.  📍Proven executive leadership experience in driving large-scale transformation programs and managing complex change initiatives within a corporate environment.   📍Proven experience in deploying Marketing Technology programs that radically transform the way how marketing executes and measure end to end campaigns (Life Cycle Management, Real Time Marketing, Personalization at Scale)
📍Passion for staying on the cutting edge of marketing and tech capabilities to pressure test and refine the transformation ambition and execution roadmap.  📍Strong analytical and problem-solving skills, with the ability to synthesize complex information, drive data-driven decision-making and connect transformation efforts with broader business objectives and strategic priorities.