About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities
📍Develop and oversee strong media relations and corporate communications programs in the local market. 📍Lead on key announcements/write press releases, content, LT talking points, presentations, develop messaging documents and FAQs. 📍Execute thought leadership pieces and bylines; forecast industry news and trends. 📍Liaise with marketing, content, product and other internal teams and ensure alignment of global company messages and design/brand assets and identity. 📍Work with global/local marketing and community managers to build and execute integrated communications plans. 📍Develop local stories and campaigns (projects) across channels for localized strategies and messages; manage local editorial calendars. 📍Crisis and reputation management with rapid decision-making with internal stakeholders and leadership team. 📍Conduct monthly/quarterly/half yearly reports, measure SOV and create tactical plans to increase CP in the local market. 📍Manage PR-related budgets. 📍Lead content creation and localization of the marketing campaigns and programs.
Requirements:
📍Minimum of 7 years of experience/knowledge in finance, crypto, blockchain and or fintech sector. 📍Advanced English, native Turkish speaker with strong verbal and written communications in English and Turkish. 📍In-house and or agency experience. 📍Proven ability to execute successful communication strategies across channels. 📍Experience in multinational companies or teams with a deep understanding of the Turkish market. 📍Experience working with media/reporters, notably in the financial, business or cryptocurrency sector. 📍Able to work autonomously with minimal supervision and strong follow up skills; proactive and collaborative. 📍Must be able to both work independently and collaborate with remote global and local marketing team members. 📍Excellent project management and organizational skills; able to prioritize and work under pressure.