Responsibilities

📍Serve as the main contact point for managing and localizing ongoing CRM automations to meet regional language and cultural requirements. 📍Collaborate with regional legal and compliance teams to ensure all CRM activities and campaigns are legally approved and compliant with local regulations. 📍Support the planning and execution of ad hoc CRM campaigns across multiple regions, ensuring alignment with business goals and customer needs. 📍Work with cross-functional teams (e.g., Product, Marketing, Legal, Creative, Tech) to deliver localized GTM strategies and seamless customer experiences. 📍Manage end-to-end processes for segmentation, automation, optimization, and reporting on the user lifecycle to drive retention and engagement metrics. 📍Analyze campaign performance and implement improvements through A/B testing and data-driven insights. 📍Ensure the delivery of personalized, impactful, and localized CRM messages across push notifications, emails, and in-browser messages.

Requirements

📍Minimum 3 years of experience in CRM, growth marketing, or operations roles, preferably with regional exposure. 📍Proven experience with CRM platforms such as Braze, Hubspot, or Salesforce is a must. 📍Strong understanding of CRM compliance in regional markets and experience working with legal and compliance teams. 📍Familiarity with digital assets, trading, and derivatives is highly preferred. 📍Demonstrated ability to manage localization processes for multi-regional campaigns, including language and cultural adaptations. 📍Experience in delivering campaigns, managing automations, and conducting A/B testing to improve effectiveness. 📍Excellent project management and communication skills, with the ability to coordinate across multiple teams and stakeholders. 📍Regional CRM/Marketing experience will be a definite advantage. 📍Strong sense of ownership, accountability, and commitment to delivering high-quality results.